Search engine optimization is one factor that separates successful websites from unsuccessful ones. If your site isn’t listed on the first page of Google search results, you’ll have very few visitors. So, what are some tricks you can use to improve your SEO performance? Read on to find out.
1. Pick the Right Domains and Hosting Services
The first thing you should do when launching your site is to pick the right domain name. With a domain checker like IONOS, you can find out whether your preferred name is available. Remember that you can always use AI to generate a fitting name for your website. The best domain name should be catchy and should contain relevant keywords. This way, search engines can determine what your site is about. Similarly, you’ll have to pick a hosting service with a high load speed and uptime (over 99.9%). Make sure you also go for a web host that offers security features like SSL encryption. Otherwise, visitors will likely click away from your site, and this will show search engines that your site offers a poor user experience.
2. Get Backlinks on Guest Posting Sites
Search engines use backlinks to determine how trustworthy and reputable your website is. There are a few methods you can use to get backlinks to your pages. One of these is to use guest posting sites. All you’ll have to do is write an article that fits the subjects of the guest posting site and add a few links to your website. Remember that you’ll have to meet certain quality requirements for your article to be accepted on the guest posting site.
3. Refresh Old Articles
As your articles get older, they’ll get fewer and fewer clicks. This is because Google favors fresh articles. Instead of always creating new content, you can simply update the old ones and improve your SEO performance. This is especially important for websites in sectors that change frequently, like tech and fashion.
4. Focus on Mobile Users
Almost everyone uses mobile devices to browse the internet, and that’s why Google now prioritizes mobile-friendly websites. The first thing you have to do is make sure your website fits well on mobile devices. All your links and buttons should be big and responsive to touch.
Your content also needs to be written for mobile users. That means the paragraphs have to be short as this makes it easier for you to scan the articles on small screens. Mobile users will also need a search button for a seamless user experience. They should be able to get custom results the moment they click the search button.
Conclusion
SEO can be quite challenging, especially for inexperienced website owners. However, there are a few tips that can help you get started. You should start by picking the correct domain names and web hosts. You can then write for guest posting sites as this will give you a chance to link back to your site. Refreshing old articles and optimizing your site for mobile devices will also help you improve your SEO performance.